From research and human awareness
to reframing models, processes, contexts, experiences and things.

visionary industry

Quality research, design research, market vision, scenario modeling, case study pre-canvas

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organization design

Business and operation dialogue, design unit tutoring for business engagement, organization modeling, HR process

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strategic & service design

User research, service design, tangible making of intangible product, product design

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Our approach


Is the acronym of Human System Design,

approach created by Marianna Zocca, founder of a-off!

H-syde design principles

Our work is human awareness centered.

Our work is generative system based.

Our work isĀ strategic & service design driven.